Sunday 15 January 2012

And the headlines - television news still matters

The permanent hum of new media soothsayers predicting the imminent demise of traditional sources of news has reached almost deafening levels.   And at the end of a week when one of the oldest provincial papers closed its daily operations and more than a million people were found to have drifted away from Sunday newspapers, the doom-laden prophesying of the past decade seems ever closer to becoming a reality.

Yet it's not all bad news for the news.   A long-term academic study by Westminster University has just given television news a clean bill of health.   Analysis of bulletins across the terrestrial network found no evidence that news on the main channels is dumbing down and, in contrast to the last time the study was carried out in 1999, the researchers' confidence both in the future worth and relevance of television news was positively unbridled.   Their prediction that appointment-to-view television bulletins will remain broadly unaffected by on-going technological change is a bold, but welcome one.   That television news has already weathered a digital revolution does seem to bode well for this particular branch of journalism, even while the rest of the profession appears to be in a state of constant flux.
Although the reach of television news is not what it once was (the combined BBC and ITV audience for their 10pm news programmes today is less than that enjoyed just by the ITV/ITN bulletin thirty years ago), recent polling by OFCOM has reaffirmed the value placed on it by the viewing public.   Three quarters of people rank television as their primary source of news and an even higher figure regard it as the most trusted source.   Incredibly - given the carefully-cultivated narrative of the direction in which news consumption is heading - the internet fails to make it beyond single percentage figures on either measurement.    Meanwhile, we are still watching more than twenty minutes of television news per day on average and the regular combined audience for all terrestrial bulletins exceeds ten million.

So what do the millions of us who are still tuning in actually get?   Fears about trivialisation have proved largely to be unfounded, with all the terrestrial channels except Channel 5 following an overtly broadsheet agenda.   The unfortunate (but persistent) lie that the ITV bulletins have dumbed down in recent years should be nailed by the fact that their tabloid content has remained static, at about a third, for over a decade.    The slight shift in their editorial stance - often overblown by ill-informed commentators - came not after the abandonment of the original News At Ten in 1999, but in the years prior to that, as costs were cut to the bone when the network merged into two controlling conglomerates.   Remarkably, ITN is today producing content not dissimilar in terms of scope to that which made the organisation renowned, but for little more than half the £80 million budget they were afforded in 1990.   

Editorial shifts and the vagaries of the news agenda have, in fact, resulted in tabloid levels fluctuating across all providers.   At times, the BBC's tabloid content has hovered around a third, but has now settled at a fifth.   It is also worth pointing out that 'tabloid', in the definition adopted by the study, includes crime and consumer stories, many of which are inherently worthy of reporting and appear on bulletins across all channels.

The healthy ecosystem of television news in the UK is due in no small part to the breadth of coverage on offer - something which stems from having competing and slightly contrasting providers.   The BBC's ten o'clock bulletin, for instance, features the highest proportion of foreign news of any programme, whilst Channel 4 is the place to go for detailed coverage of social policy.   Interestingly, political coverage has also generally increased in the past decade, in spite of the perceived wisdom that politics, for many, is a turn off.

Against all the technological and societal odds stacked against it, television news has proved itself to be a resilient beast.   It is comforting to know that, even in the digital age, when we want to know what's happening, many of us simply still turn on the TV - and find news that is worth watching.
 

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